Communication/Marketing Expert for the Consulting Services for “Programme Implementation of the EU Investment Facility for Central Asia (IFCA)” in Kyrgyzstan

Background:

The Programme “Value Chain Agro-Finance” aims at introducing value chain finance in the Kyrgyz Republic. This is to contribute to economic growth and the creation of employment and incomes, particularly in rural areas of the country. Within the framework of this programme there are various project components. One of these components is a refinancing component according to which KfW and EIB will provide indirect refinancing to selected financial institutions.

Final beneficiaries of the Programme were micro-, small- and medium-sized enterprises (MSMEs), including agro processors. First disbursements in the Programme were proceeded with support of an implementing consultant. In addition, implementing consultant was providing trainings to all agro sector players (processors, farmers, agro product suppliers etc). Trainings in financial literacy and agro technologies was provided not only to clients of PFIs but also to all related agro sector playersl,

This refinancing component shall enhance agri-food value chain competitiveness by increasing the availability of long-term finance (>3 years) in local currency for agricultural equipment and machinery (investment loans). Working capital finance will be provided to various actors within the selected value chains across the Kyrgyz Republic. Another component within this programme shall be EUR 5 million provided by the EU Investment Facility for Central Asia (IFCA) to enhance agricultural production and quality, the EU-IFCA Component. The consulting services required in this tender and addressed in detail in the following sections shall be rendered within the framework of this EU-IFCA Component.

 

Objectives of the Assignment:

The objectives are to:

  • Contribute to establishing best agricultural practices (including increased resource efficiency and environmental issues) in primary production;
  • Support the introduction of best available technologies for processing and distribution in the agri-food sector;
  • Support the implementation of international certification systems leading to improvements in environmental and sanitary standards and practices in the Kyrgyz Republic;
  • Support strengthening of successful value chains and integrate farmers into these value chains.
Qualifications: 

At least 5 years of experience in:

  • Developing and implementing communication strategies for the agricultural sector (agri-businesses, processors, producer groups, Value chains, etc.);

  • Developing and implementing of marketing concepts for the agricultural sector (agri-businesses, processors, producer groups, Value chains, etc.)

Start / Duration: 

50 months, full-time or intermittent input

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