The Climate-Friendly Agribusiness Value Chains Sector Project supports implementing the government’s Agriculture Development Strategy (ADS), 2018-2023 and the National Export Strategy, 2015-2019 by boosting competitiveness in value chains for rice, beans, pulses, and oilseeds in the Magway, Mandalay, and Sagaing regions in the Central Dry Zone (CDZ). The project will increase climate resilience for critical rural infrastructure, promote quality and safety testing capacity, strengthen technical and institutional capacity for climate smart agriculture (CSA), and create an enabling policy environment for climate-friendly agribusinesses. The project will reduce food insecurity and rural poverty, increase smallholders’ incomes and access to markets, and improve resource efficiency and environmental sustainability for agribusinesses.
The project aims to create an enabling environment that reduces the incidence of poverty, malnutrition, and food insecurity among the rural poor. The project is aligned with the following impact: agricultural competitiveness improved. The project will have the following outcome: productive and resource-efficient agribusiness value chains in project areas developed.
The objectives of the position are (i) to raise awareness of processing plants in product branding required for high end domestic markets, such as large supermarket chains, and international markets that demand high quality products, and (ii) to develop and promote the Shwebo Paw San rice after being registered as a Geographic Indication.
The scope of work includes:
• Work with the Intellectual Property Division of the Science and Technology Department of the Ministry of Education in developing and promoting the Shwebo Paw San rice that is registered as a geographic indication (GI);
• Work with the Myanmar Trade Promotion Organization (MTPO) of the MOC in providing advise to companies on branding and deciding if there is a need for product brands, in addition to that for Shwebo Paw San rice; and
• Recommend participation for project-supported processors in regional trade shows.
- Experience in developing brands for processed food and marketing high-valued agro- processed products in the private sector;
- Experience working in high-valued agricultural commodity marketing in South and/or Southeast Asia;
- Excellent English speaking and writing skills;
- Relevant degree, e.g. in marketing, business management, or agricultural economics with a specialization in agricultural commodity marketing;
- Relevant work experience of at least 10 years for the international. For the national at least 5 years of relevant working experience.