A TV spot has been developed with the project “Fruit Garden of Moldova” showing in an appealing and creative way how investments financed through an EIB loan can make dreams come true.
Since May 2018, AFC supports the implementation of the loan operation “Fruit Garden of Moldova” that is financed from a EUR 120 million loan offered by the European Investment Bank (EIB) under a finance contract signed with the Government of Moldova. The loan operation is a multi-window line of credit and addresses the structural weaknesses in the Moldovan horticulture sector. The largest group of potential beneficiaries consists of small- and medium enterprise farmers.
However, small- and medium enterprise farmers have been underrepresented in the present register of beneficiaries. To raise awareness on the program, the spot will be broadcasted by Moldova Unu (the largest public TV station in Moldova with national coverage) and AGRO TV (a private TV station which is popular with farmers) several times per day in prime time over a period of 30 days.